The group behind the brands.
Borderless Limited is an ecommerce group headquartered in Hong Kong. We own and operate a portfolio of direct-to-consumer brands across Asia-Pacific, Europe and North America, and we run the media, infrastructure and compliance behind each of them.
Private by design.
Borderless owns and operates a portfolio of direct-to-consumer brands. Each trades under its own name, in its own market, as its own company, with the group's capital, media and infrastructure behind it. The group's name does not appear on any of them. The brands stand on their own, and the group stays in the background.
Brand names and figures are shared with candidates during the hiring process, under confidentiality.
- Health & wellness
- Nutrition
- Personal care
- Digital products
- Asia-Pacific
- Europe
- North America
What we do.
Brands
We own and operate direct-to-consumer ecommerce brands. Each is run as its own company, in its own market, to one group standard.
Growth
Paid media, creative and conversion are run in-house, per brand and per market, in the local language.
Infrastructure
Entities, payments, banking, fulfillment and compliance are set up per jurisdiction, so a brand can enter a new country on infrastructure that already exists.
Four rules.
Local everywhere.
Each market gets its own entity, currency, bank and compliance setup. Nothing is run from one country and pushed onto another.
Own the stack.
Media, creative, data and infrastructure live inside the group. Agencies are not on the org chart.
Measured on output.
Small teams with wide authority. The numbers are reviewed daily and everyone can see them.
Long horizon.
Privately held. The people who run the businesses make the decisions, and there is no exit timeline to work toward.
Registered in Hong Kong.
Borderless Limited is incorporated under the Hong Kong Companies Ordinance and headquartered in Central. The particulars on this page are the ones on file, and can be checked against the public record at the Hong Kong Companies Registry.
Applicants and staff should write to the HR address. Customers of any group brand should write to support.
- Registered name
- Borderless Limited
- Business registration no.
- 78703161
- Registered office
- Unit 2A, 17/F, Glenealy Tower
No. 1 Glenealy, Central, Hong Kong - Director
- Ryan Xu
- Human resources
- hr@borderless.limited
- Support
- support@borderless.limited
Few seats. High standards.
Borderless keeps a small team at group level and hires slowly. Most roles are remote, in customer support, operations and marketing, inside a single brand and reporting to the person who runs it, with direct access to the owners of the business. You see the real numbers, you own a result, and you carry responsibility that would take years to earn elsewhere.
We look for four things.
- 01Reliable. If you say it will be done by Friday, it is done by Friday, without a reminder.
- 02Clear in writing. Most of the work happens in writing, across time zones, so your English has to be precise and your reading careful.
- 03Sharp on detail. You notice the wrong price, the missing tracking number and the typo in the reply before the customer does.
- 04Discreet. You handle customer data and company information the way you would want your own handled.
There is no public job board. Roles are filled by referral, or by application through the link you were given, and every candidate meets the people they would work with.
Questions about a role or an offer: hr@borderless.limited
Already hired? Go to staff onboarding.